Social Media Marketing e-Learning

Social Media Marketing e-Learning

This online course examines the main social media platforms and their use as marketing tools. In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter. We’ll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’.

We’ll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns.

We’ll show you how to create a Social Media Policy and use social media for internal communications.

You’ll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company.

Online security is crucial and we’ll cover the basic aspects everyone needs to know.

Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

Who should complete this course

  • Anyone who is responsible for the social media activities of their company.
  • Staff tasked with marketing activities
  • Who is wanting to get an overview of the subject to support their existing marketing activities.

Course syllabus

  • Introduction
  • Business Benefits
  • Getting Started
  • Managing Campaigns
  • Social Media Policies
  • Handling Negative Feedback

Course duration

  • With this on-line course you can stop and restart your learning to suit your time constraints
  • 50 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)
  • Please note you will need a 3Mb+ internet enabled device (e.g. computer, laptop, tablet or smart-phone) to study this course, which is Windows7 or MAC OSX10.8+ with Flash Player 10+

Course costs

Assessment

  • The course consists of six modules with questions at the end.
  • You are given the chance to review all your answers at the end of each module before final submission and you will be given 3 attempts at each module to achieve a pass
  • On successful completion of the course, you will be able to download your certificate to print immediately

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