Social Media for Business e-Learning

Social Media for Business e-Learning

Social Media for Business e-Learning

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

Who should complete this course

  • Anyone wishing to use social media for their business
  • Staff tasked with marketting activities

Course syllabus

  • Introduction
  • What is Social Media?
  • Introduction to POST Methodology
  • Websites and Microsites
  • Facebook
  • LinkedIn
  • Twitter
  • Blogging
  • Video
  • Bringing it all Together
  • Is Social Media Worth It?

Course duration

  • With this on-line course you can stop and restart your learning to suit your time constraints
  • 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)
  • Please note you will need a 3Mb+ internet enabled device (e.g. computer, laptop, tablet or smart-phone) to study this course, which is Windows7 or MAC OSX10.8+ with Flash Player 10+

Course costs

Assessment

  • The course consists of eleven modules with questions at the end. 
  • You are given the chance to review all your answers at the end of each module before final submission and you will be given 3 attempts at each module to achieve a pass
  • On successful completion of the course, you will be able to download your certificate to print immediately
  • This course is approved by CPD
    (Our CPD approved courses are owned by VideoTile Learning Ltd and are distributed under licence)

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