Facebook For Business e-Learning

Facebook For Business e-Learning

This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimise your Facebook Business page.

We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content. There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.

In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Who should complete this course

  • This course is aimed at anyone who is involved in promoting and marketing their business online.

Course syllabus

  • The History of Facebook
  • Facebook Business Pages
  • The Facebook Algorithm
  • Facebook Advertising

Course duration

  • With this on-line course you can stop and restart your learning to suit your time constraints
  • 30 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)
  • Please note you will need a 3Mb+ internet enabled device (e.g. computer, laptop, tablet or smart-phone) to study this course, which is Windows7 or MAC OSX10.8+ with Flash Player 10+

Course costs

Assessment

  • The course consists of four modules with questions at the end.
  • You are given the chance to review all your answers at the end of each module before final submission and you will be given 3 attempts at each module to achieve a pass.
  • On successful completion of the course, you will be able to download your certificate to print immediately.

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